The Prediabetes Coach
Niche: Health/Prediabetes Education
Engagement: Two 60-minute strategy calls
“After implementing [Bryan’s] recommendations, I saw improvements almost immediately. And for the first time, I truly understood why things were working.”
Before the calls
The channel had an early burst of growth and then plateaued.
Views were flattening and hard to predict
Recent 7–8 minute videos showed:
CTR: 4.9%
Mid-video retention (around ~4:00): 45%
She didn’t have a clear framework for why certain videos took off while others stalled
She did not know why some videos worked and others stalled.
What we did (in the first 60-minute call)
We focused on a few high-leverage moves:
Niche and competitor diagnosis
Clarified who the channel is actually for
Identified where similar channels were winning — and where she could differentiate
Analytics review (CTR + retention)
Walked through retention graphs to pinpoint drop-off moments
Reviewed CTR patterns across uploads to see what was (and wasn’t) getting clicks
Simple, actionable fixes
Clear tweaks to framing + first 30–60 seconds
Practical adjustments designed to lift both clicks and watch time
All doable with her current workflow
She left with a short list of changes and implemented them immediately on her next uploads.
What happened after Call 1
On the next batch of videos:
CTR increased from 4.9% → 8.8%
Mid-video retention (~4:00) improved from 45% → 56%
New uploads started pulling above her recent baseline as more people clicked and stayed watching
What happened after Call 2 (90-day results)
After our second call — where we doubled down on what was working and refined the strategy based on new data — the results showed up clearly in her longer-term analytics.
Last 90 days:
179,938 views (+315% vs the previous 90 days)
10.4K hours watch time (+431%)
+3.9K subscribers (+464%)
$1,025.51 estimated revenue
In other words: a few targeted changes to CTR + retention compounded into a major step-change in views, watch time, subscribers, and revenue — driven by strategy, not a complete overhaul of her channel.
