Strategy Call
60 minutes - $250
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A focused 60-minute call to diagnose what’s holding your channel back and what to do next.
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Review your channel and key metrics (CTR, retention, traffic sources, and revenue if applicable)
Identify the main constraints limiting growth
Define your best options for the next 60–90 days (positioning, topics, packaging, cadence)
Decide whether a Strategy Sprint or ongoing retainer makes sense—or whether you should simply execute the plan from this call for now
We can also discuss high-impact video ideas and simple script structures (how to open, what to cover, and how to close) so you’re clear on what to record next.
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A recording of the call
A short written summary with prioritized action items
If a one-off call is all you need, that’s where it stops—there’s no obligation to move into a longer engagement.
Interested in learning more?
Strategy Sprint
30 days - $950
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A 30-day intensive where we audit your channel, reset the strategy, and begin implementing changes together.
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Call 1: Analytics & channel audit
Deep dive on your current channel and content performance: what’s working, what’s wasting effort, and where the real leverage is.
Call 2: Positioning & content framework
Clarify who the channel is for, what it leads to (your offers), and define content pillars and series that support the business.
Call 3: Titles, thumbnails, packaging & scripting angles
We take a handful of your key existing videos and a short list of upcoming ideas and:
Refine a selection of titles so they’re more likely to earn the click
Set clear thumbnail direction (layout, focus, text/no text) for priority videos
Align topic, title, and thumbnail so they work together for a specific viewer and traffic source
Outline hooks and key talking points for a few priority videos, so recording feels structured and intentional
Call 4: Implementation review & 60-90 day plan
Review early changes, refine what’s working, and leave you with a clear plan for the next 2–3 months.
Support during the Sprint:
Messaging support / Q&A for 30 days
We’ll use a shared Slack channel so you can send titles, thumbnails, video ideas, and draft outlines for feedback between calls. I respond within a reasonable daily window so you’re not stuck waiting until the next call.
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A written strategy document (positioning, pillars, packaging rules, and publishing cadence)
A prioritized 60–90 day action plan
A clear recommendation on whether it makes sense to move into an ongoing Strategy
Partnership or a Strategy + Channel Management retainer
If you start an ongoing retainer within 30 days of your Sprint, part of your Sprint fee is applied to your first month—so the Sprint functions as a true on-ramp, not a separate one-off project.
You remain the subject-matter expert; I help ensure how you present that expertise is effective on YouTube.
Want a clear plan for your channel?
Strategy Partnership
Starting at $1,200/month - 3 month minimum
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For teams that handle production in-house but want a dedicated YouTube strategist.
In this engagement, I act as your fractional Head of YouTube:
Translate your business goals into a channel and content strategy
Plan topics, titles, and thumbnails on a rolling 30–60 day basis
Review performance regularly and make data-driven adjustments
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A set number of strategy calls each month (usually 2–3, adjusted based on scope and workflow)
Asynchronous feedback via Slack on titles, thumbnails, video ideas, and script outlines or talking points
Monthly performance review and experiment roadmap
You handle: filming, editing, and publishing.
I handle: direction, decisions, and maintaining the feedback loop between performance and what we plan next.
I help shape hooks, structure, and calls-to-action so each video supports your goals, while you remain responsible for the expertise, stories, and claims.
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You’re never handed off to junior coaches or an account manager. Strategy, decisions, and communication stay with me.
Scope, term, and final pricing are set after a Strategy Call or Strategy Sprint, based on how often you publish and how involved you want me to be.
Let’s connect! Book 20-minutes with me.
Strategy + Channel
Management (done-for-you)
Starting at $3,000/month
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For channels that want both strategy and execution handled by one small, focused team.
You’re the on-camera expert; my team and I run the channel.
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Base service starts at $3,000 and includes 4 long form videos per month + 2 shorts per video. For customized plan and pricing, reach out.
My in-house team supports with editing and thumbnail design—no outsourced, anonymous agency pods
We manage uploads, basic SEO, titles, thumbnails, and packaging
Typical setups include:
Strategy, planning, and packaging for an agreed number of videos per month
Editing and thumbnails for those videos
A mix of long-form videos and short-form add-ons (Shorts/clips) tailored to your goals
A set number of strategy calls each month (with call cadence adjusted to match scope and workflow)
Asynchronous support in a shared Slack channel for quick questions, ideas, approvals, and feedback on outlines or talk tracks
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I help shape angles, hooks, and structure so filming days are focused and every video has a clear job to do for the business. You stay the subject-matter expert; I make sure that expertise shows up in a way that’s clear and compelling on YouTube.
Scope is customized—how many videos you publish each month, the mix of long-form and Shorts, and how involved you want me in reviews and planning. Final pricing and term are set after a Strategy Call or Strategy Sprint, once I understand your volume and goals.
Behind the scenes, my small in-house team handles editing and thumbnails. I stay responsible for strategy and direction, so the channel is led by a strategist—not by whoever happens to be cutting the footage.